Web analytics refers to the tracking and reporting of visitors' behavior on any given website. As the ecomonic pressure to show return on investment continues to increase, the importance of accurate web analytics also keeps pace.
When looking at the Web Analytics services available to date, there is one clear standout. Google. Google Analytics defines the Web 2.0 standard. No other analytical suite come close when it comes to Geo-reporting, Marketing Reporting, Campaign Reporting, Executive Reporting, and Webmaster Reporting for the price. Needless to mention is the seamless integration of reporting on Pay Per Click campaigns, Organic Search results, and even competitive search engine leads (ie. Yahoo! and MSN).
This is why we have chosen Google to provide our Analytic needs. Once the domain of only the top echelon of well funded web giants, performance based analytic reports are now affordable by the small to mid-size business.
Better yet, Google Analytics is used as part of our Managed Search Engine Optimization (MSEO) packages. You can rest easy knowing our MSEO experts are doing everything possible to lower your cost per lead (see: Lead Generation) by studying each of these analytic reports.